And that’s just one bit of interesting stuff I discovered in this recent Pew report “Social Isolation and New Technology.”

Here’s an excerpt on mobile versus traditional communication:

• Traditional media: The average person sees each member of their core network 210 days of the year, talks to them using a landline telephone on 125 days, and sends each core network member an average of 8 letters or cards.
• ICTs: If they have a mobile phone, the average person talks to each core network member by mobile phone on 195 days. Email users send messages to each core tie on 72 days of the year. If a person uses text messaging (SMS), on average they send text messages to each core network member on 125 days. Those who use instant messaging contact core ties by IM on 55 days of the year. Of those who use social networking services (SNS), SNS are used to message each core tie an average of 39 days each year.

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While companies like Apple have not included social links into address books – Facebook (in its v3.0 app for iPhone) makes it quite easy to call your fellow friends, follow their tweets and see other social activities (which will only develop further given Facebook’s recent acquisition of Friendfeed).

iTunes 9 arrived this week and did not offer as many social features as people were guessing would arrive. While Apple’s address book remains social-less, Palm Pre has a pretty social rolodex.

And, here’s some recent research about social + address books + cell phones:

• Thomas Hussen, a researcher at Forrester, writes more questions than information as he discusses social address books and the connection of those friend lists to mobile phones.

He writes, “It is not clear yet who is best positioned to tap into consumers’ social address books but it is quite clear mobile phones offer a great potential as they are not only communication devices but increasingly consumption and creation tools.”

• Now we have VisionMobile contributor Florent Stroppa also tackling mobile social books.

His premise: “For years, mobile network operators have invested billions of dollars in networks, subsidized phones and targeted marketing campaigns. Yet they have neglected one of the most used applications on the mobile phone: the address book.”

• And, in related social address book news here’s a Wall St. Journal article about Yahoo! adding social features to its e-mail.
• Don’t forget, Google Wave (an attempt at creating a new mode of social connecting and messaging) comes out later this month.

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